Alpha Female, Are You An Alpha Female? How To Date An Alpha Female, And What A Individual Need To Know, When Dating An Alpha. VI Of VI

Lastly What is Alpha Female Looking For In A Man

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18 Qualities Every Alpha Woman Should Look For In Boyfriend



The Alpha Female is a strong, majestic female. She can often be intimidating to those around her and isn’t afraid to ask for what she wants. She’s killing it in her career and has a solid group of friends to rely on.

A strong Alpha Woman needs a man who’s her equal, her partner, her greatest supporter. By definition, you’d think that she should want an Alpha Male, but he can provide only passion, not steadiness. She also doesn’t get along with Beta Males because they’re too weak to keep her or pique her interest.

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So, who’s right for the mighty Alpha Female? What kind of man can keep her grounded while still challenging her to grow and be the best she can?

May I introduce Type Z: a man who’s equal parts solid and charismatic. He’s her rock, her foundation. He’s not intimidated by her successes nor would he allow her to walk all over him. He’s true to himself and true to her.

An Alpha Woman knows what she needs to have a sturdy partnership with a man who’ll be her ally, her confidant and her best friend.

These are 18 qualities every Alpha Female should look for in a boyfriend:

1. He’s someone who can tease you and also be teased.

He’d never be malicious or say something  to hurt your feelings, but he can give a joke just as well as you can.

You know each other well enough to know when you’ve crossed the line, but your shared love of sarcasm and your knowledge of each other’s weak spots make teasing fun — never threatening.

2. He challenges you.

He’s as strong as you are, but more subdued. He’ll push you to be the best you can be and challenge every decision you make — but you’ll love him for it.

Life with him is always exciting and never ceases to surprise you.

3. He doesn’t get jealous.

He’s confident enough to know that the mild flirtations you have at a cocktail party and your unyielding friendship with your work husband are never a threat to your relationship.

He knows you’re his and never feels the need to question you because your relationship was built on a foundation of trust.

4. He isn’t waiting on you, he has his own plans.

He has his own life and respects that you have yours. He’s never going to give you a hard time about wanting to hit the club with your girls.

Trinette Reed

Instead, he encourages you to spend time with them whenever you want to because he knows whom you’re coming home to.

5. He doesn’t air your dirty laundry.

He has your full trust, and you can tell each other anything. You’re not afraid your embarrassing stories are going to come back to you when you meet his family or when you meet his friends for drinks.

What’s said between the two of you stays between the two of you. Well, except for your BFF; she knows everything from what he’s got going on downstairs to his latest promotion at work.

6. He knows how to deal with your bad moods.

He’s a source of comfort for you. You feel at ease with him. When you’re angry, he somehow knows how to deal with you with more grace than anyone else.

Depending on how you’re feeling, angsty and emotional or overwhelmed and exhausted, he lets you have your space and knows when to hold you in his arms.

7. When he apologizes, he really means it.

If he’s done something wrong, he’ll always be man enough to admit it and tell you he’s sorry. He’s not arrogant or pigheaded — he won’t do something sh*tty and turn the tables on you, and he won’t hurt your feelings and make you feel stupid for being upset.

He’s a man, not a boy — and a man always knows when he needs to apologize.

8. He’s moving at the same speed you are.

Whether in his current career or his lofty life goals, he always seems to be moving at the same speed you are. He knows what he wants and respects what you want. He’s never pushy or demoralizing — just steadily moving from one goal to the next with a very bright future in sight.

9. He doesn’t belittle you, but he doesn’t put you on pedestal either.

He’s slow and steady, but never a doormat. He doesn’t idolize you but doesn’t make you feel small. He treats you like the fierce woman you are. He also likes to spoil you, but would never give you everything you want.

He’ll always keep you guessing. He’s your partner, not your provider. He’s there because he wants you, not because he needs you.

10. He is someone who teaches, but never lectures.

The best partnerships are the ones in which both people can learn from each other. He’s a well of knowledge and loves to provide you with new information and insights on things he’s passionate about.

You learn from him in many ways, but you never feel like he’s pushing you or judging you. You both teach other lessons that make you better people and better citizens of the world.

11. He makes you laugh.

If you can make a woman laugh, you can make her do anything. -Marilyn Monroe

If he doesn’t make you laugh, you’ll soon grow tired of him. Laughter is one of the most important qualities in a partner. Your shared love of sarcasm and his sharp wit complement each other perfectly.

12. He’ll call you out when you need to be called out.

He’ll never fail to tell you how it is. He’s not scared to hurt your feelings, and he doesn’t tiptoe around you, either. If you’re acting like a raging b*tch or are completely talking out of your ass, you can bet your ass he’ll call you out on it.

He doesn’t let you get away with stupid bullsh*t, not because he doesn’t care about you, but because he doesn’t want to be jerked around by those Alpha Female ways.

13. He wants to be the wind beneath your wings.

He’s a stoic man: strong, independent and sure of himself. He prefers to let you lead, but he’s always there to fully support you. He has no problem being the background; he’s there to be your strongest supporter and your steadfast foundation. He loves that you’re popular because you’re a person he’s very proud of.

Marija Savic

14. He isn’t the life of the party, but is always there if you need to be carried home.

He lets you be the social butterfly you naturally are. He doesn’t mind your vibrancy or doesn’t feel intimidated by your fiery, dynamic personality; instead, he embraces it. He’s also a protector.

He’ll pour you another drink, but take it away when you’ve had too much. He always takes care of you.

15. His opinions aren’t irrational, they’re backed up.

He reads a whole lot of books and stays informed on current events so he can have well-rounded opinions with factual bases. Being educated and sound in his understanding of the world around him is very important to him.

16. He knows when to drop it and when to address it.

He’ll stand his ground when he knows he is right. Though he’ll argue with you, he’s not unwilling to concede if it means ending a fight. You’re strong-willed, and he knows when a difference in opinion or a questionable action is worth discussing or whether it’s better left alone.

17. He has dreams as big as yours.

He’s as career-focused as you are. You both genuinely care about each other’s endeavors. He doesn’t sit back and watch you achieve your dreams because he has passions and goals of his own. You two are a true power couple.

18. He’s a great listener, but also expects to be heard.

He knows when to talk and he knows when to keep his mouth shut. He quietly and patiently listens to everything you have to say, but he expects you to do the same for him.



Alpha Female, Are You An Alpha Female? How To Date An Alpha Female, And What A Individual Need To Know, When Dating An Alpha. III Of VI

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How To Date An Alpha Female

Thinking Of Dating An Alpha Female? Read This First

Most people are familiar with the concept of an alpha male — a physically strong and socially dominant man who generally has his pick of the (straight) women around him. The alpha female, however, is a more recent phenomenon, thanks in part to the feminist movement that took hold in the 1960s and is continuing to break down economic and social barriers for women today.

It’s worth noting, before we continue further, that the whole concept of “alpha” and “beta” men and women is more than a little problematic. The terminology originally arose within the field of biology: Scientists would observe groups of animals and determine the rank of its respective members, categorizing each of them from most to least dominant according to letters of the Greek alphabet.

It’s a crude and sometimes inaccurate way to think about the social relationships of human beings, who have much more complex hierarchies and scales of dominance than monkeys, say, or lions. However, taken with a grain of salt, it can be a useful framework for understanding different types of men and women.

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Caveats aside, what is actually meant by an “alpha female”? Well, broadly speaking, an alpha female is a successful, driven woman who doesn’t fit the stereotypical female role: submissive, yielding and unambitious; happy to let her man be the star of the show and fade unobtrusively into the background. Alpha females are generally women with distinct Type A personalities: people who tend to be more competitive, outgoing, ambitious and impatient than their more relaxed and unhurried Type B counterparts.

It’s worth noting, before we continue further, that the whole concept of “alpha” and “beta” men and women is more than a little problematic. The terminology originally arose within the field of biology: Scientists would observe groups of animals and determine the rank of its respective members, categorizing each of them from most to least dominant according to letters of the Greek alphabet.

It’s a crude and sometimes inaccurate way to think about the social relationships of human beings, who have much more complex hierarchies and scales of dominance than monkeys, say, or lions. However, taken with a grain of salt, it can be a useful framework for understanding different types of men and women.

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Caveats aside, what is actually meant by an “alpha female”? Well, broadly speaking, an alpha female is a successful, driven woman who doesn’t fit the stereotypical female role: submissive, yielding and unambitious; happy to let her man be the star of the show and fade unobtrusively into the background. Alpha females are generally women with distinct Type A personalities: people who tend to be more competitive, outgoing, ambitious and impatient than their more relaxed and unhurried Type B counterparts.

As women’s rights become more and more accepted within the mainstream, it’s likely that greater numbers of women will fit into the “alpha female” category. Women are increasingly likely to assert their worth and venture bold opinions; pursue ambitious (and traditionally male-dominated) careers; and be more unabashedly sexually adventurous than ever before — all very much alpha female territory.

But what does this all mean for the men who date alpha females? Are there special rules and ways of behaving? Should you feel different about your own masculinity because your partner is an alpha? And how does dating an alpha female differ from dating other types of women? To help you answer these questions, here are five tips to bear in mind when dating an alpha female:

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1. Her Success Doesn’t “Emasculate” You

There’s an unfortunate cultural trope left over from the bygone era of traditional gender roles: if a woman is successful and ambitious within a relationship, then she must “wear the pants.” This leaves you, the man, wearing… well… the dress and apron, we suppose?

It’s nonsense, obviously. There’s room for more than one driven personality within a relationship — in fact, ambitious people tend to pair together, contrary to the stereotypes. But longstanding cultural attitudes die hard, and often even well-meaning and open-minded men can’t help but feel a little bit emasculated by the success of their female partners.

One way to help keep these feelings at bay is to remember that they are partly just good old-fashioned human insecurity, which is a completely normal impulse. Regardless of your gender, it’s always difficult to remain completely calm and collected when you feel as though a peer is outstripping you in a personal, economic or social sense. These feelings are going to persist — or even be exacerbated — when the person doing the outstripping is your most intimate partner. Simply recognizing that insecurity (and perhaps even jealousy) is rearing its ugly head can help you keep these feelings from burgeoning out of control.

Whenever you feel a sense of jealousy, shame or emasculation because of your alpha female partner, it can also help to step back, take a few deep breaths and take stock of the situation. Would you really prefer your partner wasn’t successful, outgoing and ambitious? Probably not, right? And, deep down, aren’t you proud of your partner’s successes, and happy for her? Of course you are. While feelings of insecurity are perfectly normal, try to bring things back into perspective as often as possible.

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2. Treat Her With The Same Respect You’d Afford An Alpha Male

Unfortunately, ambitious, successful women are still treated very differently to ambitious, successful men. Alpha females are labelled “aggressive” or “bitchy” for expressing their opinions and desires, whereas men behaving the exact same way are more likely to be considered “assertive” or “confident”. This is a distressing double standard for women, so if you’re dating an alpha female, make sure you aren’t letting her gender negatively impact how you view her, intentionally or otherwise.

Part of this means discussing the unique issues she faces as an alpha female in good faith, without endlessly playing devil’s advocate. There are certain basic arguments that driven, successful women get really sick of hearing, simply due to how often they’re repeated to them. “Women are too emotional to do certain jobs!” or “Women are naturally suited to caring for kids!” are refrains alpha females hear repeatedly, and it’s tiresome to have to debunk them over and over, especially to a partner who is meant to have her back.

If you’re genuinely curious about what life is like for your alpha female partner, there’s a wealth of material on the internet available for you to read up on. Websites like Everyday Feminism can help you better understand the unique (and perhaps not immediately obvious) issues she faces in the workplace and on the street, and authors like Chimamanda Ngozi Adichie and Heather Havrilesky regularly tackle the issues that alpha females face with wit and warmth.

3. Have A Measured Attitude Towards Her Sexuality

As double standards about women’s sexuality become less socially acceptable, greater numbers of women are adopting freer attitudes towards sex and sexuality. As a result, your alpha female partner may be more relaxed about casual and/or experimental sex than women from previous generations (or more traditional women today), and, as her partner, you might have some strong feelings about that.

If your alpha female partner has an “adventurous” sex life, make sure that you discuss this with her respectfully. Avoid slut-shaming her, and don’t laugh at her kinks and desires if she’s opened up and shared them with you. At the same time, though, avoid taking a prurient or fetishistic interest in her sex life — this is an intimate area that you’re sharing together, so avoid treating her like a bug under a microscope. In short, be open-minded, respectful and conciliatory; just like she should be when it comes to your desires.

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4. Consider Her Competing Commitments

An alpha female is likely to have a lot going on in her life: a busy and demanding job, extracurricular activities, a thriving social life and family commitments. This means that she won’t be able to dedicate every minute of every day to you, just as you can’t for her.

Dating an alpha female may involve an extra level of organization to make sure that your busy schedules can be synced to allow you time together. She is also likely to suffer from the occasional bout of stress from work, and may need additional down time to manage this. The two of you will need open communication to ensure that you’re spending enough time together, without both becoming over-burdened by commitments.

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5. Recognize The Benefits

At times it might be an easy thing to forget, but dating an alpha female is not a chore or cause for alarm – in fact, it’s a joy and a privilege! We’re not talking about sinister, power-hungry demon-women like Cruella Deville or Ursula from The Little Mermaid here; we’re talking about regular, human women who happen to have levels of ambition we traditionally (and wrongly) associated only with men.

There are plenty of benefits to dating an alpha female. To start with, you’ll receive all the usual relationship trappings like company, conversation and physical intimacy, but you’re also likely to receive additional levels of inspiration and motivation from an alpha female partner. Your partner can adopt the role of mentor or teacher when you need to improve in areas she excels at (and vice-versa), and the two of you can share your networks and skill sets.

Finally, you will enjoy the levels of independence in your alpha female partner. Driven, successful women are unlikely to be clingy and needy, and because they are so self-sufficient, you never need to feel as though you are being “used” for your income.

Dating an alpha female does bring with it certain specific challenges, but these are easily addressed using the above tips. Overall, the positives easily outweigh the challenges, and dating an alpha female means that you’re destined for power couple status.

Continue To Part Four Of Four

Alpha Female, Are You An Alpha Female? How To Date An Alpha Female, And What A Individual Need To Know, When Dating An Alpha. II Of VI


Alpha Female, Are You An Alpha Female? How To Date An Alpha Female, And What A Individual Need To Know, When Dating An Alpha. I Of VI

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Alpha Woman, Beta Woman

by Sonya Rhodes, PhD and Susan Schneider

Posted Apr 14, 2018

Excerpted from The Alpha Woman Meets Her Match: How Today’s Strong Women Can Find Love and Happiness Without Settling(link is external), by Sonya Rhodes, PhD and Susan Schneider,  on sale: April 15, 2014, from HarperCollins Publishers.

Today’s Alpha Woman is everywhere. In dress and style, the Alpha is the familiar, highly visible prototype—she wouldn’t be caught dead in a 1980s power suit with padded shoulders that imitated male business attire. She is unabashedly sexy as well as career oriented. Her towering four-inch stilettos march off to the office, the store, the judge’s chambers, and her lacquered-red soles send a “follow me” signal, straight to the bedroom.

She’s the MD who manages a clinic like a well-oiled machine, or the self-confidentWeb editor who envisions herself running the company with her combination of tech skills and business savvy. She’s the chic, assertive saleswoman who convinces you to buy an outfit you aren’t sure you actually need. If she’s young and feeling her way as an Alpha female, she may proudly sign her texts “HBIC” (head bitch in charge—an acronym I heard recently from a 17-year-old client of mine headed to the Ivy League who could be the poster child for the new generation).

As I’ve studied and worked with women, I’ve discovered that our Beta sisters sometimes feel diminished or threatened by the Alpha prototype—but there is really no cause for this. I am not talking about “good,” “bad,” or “better” people; I am saying that all Alphas and Betas—in other words, all of us—are on a personalitycontinuum, and most of us are a mix, with greater or lesser degrees of both.

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Betas have less of a need for control, and they may have less interest in a leadership position than an Alpha would. In a group of women, the Alpha is the one who exerts power and influence through her ability to take charge of the conversation, while the Beta will tend to listen and support. In the extremes of both, an Alpha may be too confrontational; a Beta may be too passive. Fortunately, people are malleable, as you will see, and you can modify some of your behavior for a better balance.

Can you be an Alpha if you’re not a big earner or powerful out in the working world? Of course! Lily, a physician and a mother of two, works between fifteen and twenty hours a week to her husband’s seventy-hours-plus. She puts it this way: “I’m an Alpha in disguise. I don’t wear my Alpha on my sleeve.”

Like Lily, many strong Betas carve out a niche for themselves within a relationship; they may control the finances or decisions about the children, for example. “I’m a little afraid of direct confrontation,” Lily says. “I will tend to avoid it. I look like I’m easygoing and amenable and I don’t always show my forceful side, but I do like to get my way.” Alpha? Beta? It isn’t always either/or, and Alpha is not better than Beta. Far more important is the degree of each that you have in your personality. You may be a Beta, with anywhere from a handful to a big helping of Alpha, or an Alpha with strong to middling Beta tendencies, or an extreme Alpha, with practically no Beta at all. You may be pretty much a hybrid, with equal amounts of both. I’m betting that you’ve got some Alpha no matter who you are.

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Funny, strong, independent, and comfortable in her own skin, the Alpha believes in herself—but has some blind spots. She assumes that as an Alpha female she should be partnered with an Alpha male. The problem is, two Alphas will tend to compete for power and dominance. I believe that Alpha women can learn to envision themselves as the Alpha in a relationship with a Beta man, who just might make the best fit.

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The Beta man is out there in the culture, in the media, and in the sociologists’ studies and statistics—and he’s a great catch. We’ve all seen Dads pushing strollers down the street as often as we see Moms. A father may be the Pied Piper of the playground set and know the politics of the kids’ PTA far better than the working wife does. A New Yorker magazine cartoon features two Old West-style gunslinger hombres with their infants in BabyBjorns standing in a bar negotiating for a play date. A new ad campaign for shaving cream suggests men “man up,” a playful poke both at traditional notions of manhood and at today’s “softer” guy.

Today’s Beta guy is transformed and more complicated than the sensitive guy from the 80s and 90s. “Real Men Don’t Eat Quiche” was the name of a bestselling book in the 80s, which satirized the sensitive man who was trying very, very hard to be acceptable to feminists. We’ve come further by now! The Beta man is no longer the guy assumed to be gay if he likes yoga, dresses well, or is a vegan. His ego doesn’t depend on scoring macho points. He is dependable, responsible, and supportive.

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Many Alpha women have a sexual Achilles heel: openly sexual as they are, they still expect the man to take the lead in bed, which gets in the way of their falling for the tender lover, the Beta male. I call it the Shades of Grey syndrome, based on the series that found such a willing audience among Alpha dynamos who feel some sneaky retro shame about their sexual appetites. An Alpha who is secretly embarrassed by her intense sexual fantasies may feign passivity in order for the man to take the lead, so she can be “taken.” Her shame, which is not obvious to her, is paradoxical, contradicting everything about this alluring, sexy, spunky woman.

Beta males are—or can be—the best lovers because they want you to get off too. With men, we tend to “split”—Alpha men are sexy, Beta men are “weak.” Forget that! You can stop compartmentalizing and find the more complex man you’re really looking for.

But what do women and men really feel about the non-macho male? After I’d begun thinking about Alpha female/Beta male partnerships, I mentioned to an Alpha friend of mine that her husband was a great Beta guy. Although I meant it as a compliment—her husband is a nurturing family man and a super-creative graphic designer who works on a vintage letterpress machine in his studio—I could tell from her body language that she was a little insulted. It made me realize just how loaded these terms are.

The old hierarchy of Alpha and Beta, in which the highest-ranking Alpha males run the show, isn’t operative any more. Not every man is an egotistical Alpha player or an Omega loser desultorily plucking his guitar on an old futon in his mom’s basement. Alpha players are alive and well—and enabled by technology (their best friend!)—and so are hopeless wimps and slackers. But most of the men I see in my therapy practice—hailing from Wall Street to the suburbs—do seek equal, balanced relationships: a 2010 Pew poll found that 62 percent of both men and women believe that the best marriage depends upon a true partnership—in other words, that ever-desirable, ever-elusive state of nirvana we call equality. Of course, making that a reality is still a huge challenge in spite of all the changes.

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Alpha women like to lead, and Beta guys do not mind following. But am I advocating inequality? A good Alpha woman-Beta man partnership can benefit both partners if they respect each other. If the Beta guy knows how and when to push back, the power balance can skew in the direction of the Alpha woman without harm being done to the relationship. When I see successful marriages like a rabbi wife wedded to a stay-at-home dad who happily watches the couple’s four children, an attorney wife whose bike-mad husband runs a suburban bicycle shop, or the male elementary-school teacher married to the female physician, I’m heartened. These couples have found their bliss.

These are confusing times. The Alpha woman-Beta man partnership goes against cultural traditions that we’ve all been taught. But it’s a relationship dynamic that holds huge promise for relationships of the twenty-first Century

Continue To Part Two Of Four

Quick Guide To Buying Tires, When You Don’t Know Anything About Tires!!! III Of III


Here are some frequently asked questions about tires:

Common tire questions

What driving habits negatively impact a tire’s life?

  • Taking curves and corners fast
  • Abrupt accelerating and braking. This can cause excessive heat that wears the tire out more quickly
  • Hitting curbs, potholes, etc.

How do you extend the life of a tire?

In addition to driving responsibly, there are other ways you can prolong tire life:

  • Check wheel alignment as recommended by your car maker

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What is the correct air pressure for your tires?

Find your optimal operating tire inflation pressure in the owner’s manual and on a sticker located on the inside of the driver’s door.

Can you mix tire types?

Performance is best when all 4 tires are the same size, tread pattern and age. Tires that vary in those factors can cause handling and stability problems. However, some cars have different size tires in the front and rear, so check your owner’s manual.

Can you mix tires with different speed ratings?

Generally, not recommended. It could affect handling and maximum speed limit.

When should you use winter tires?

Winter tires are generally used when the temperature remains consistently near freezing. Winter tires can provide improved grip on icy and snowy surfaces, and are one way you can prepare your car for driving in the snow.

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Should winter tires be used only in snow?

Usually, if temperatures drop and you’ll be driving in rain, ice, snow or other wintery conditions. When temperatures stay above freezing, change to summer or all-season tires.

Can you use summer tires in the winter?

This is not usually recommended. Cold weather can cause softer summer tires to lose grip, develop cracks and shorten tire life.

Should you purchase used tires?

This is not typically recommended. You may be unaware of past hazards or mistreatment the tires underwent.

Choosing the right tires and knowing how to care for them is critical to safe driving. Get more tire safety tips, so you can keep yourself and your tires in top shape on the road.

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The Rest Of The Story

After work she was ready with her tire size, type and knowledge. Walked into “Goodyear Tires Company” order her tire, the technician put the tire on, and she put the tire back in her spare tire space within her car. Drove home and told her husband and family all about her tire buying experience.


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In Conclusion 

To the average person buying new tires ranks pretty far down on the list of things most people want to do with their time and money, right next to replacing a failed water heater. While you might overspend on your next water heater, at least there will be a flow of warm water to wash the pain away.

Not so with tires. A poor choice of replacement rubber will haunt you every driving day for the next three to six years. The wrong tires will pound your neck, assault you with constant whining, cause your beloved sporty car to handle worse than a pickup, or scare you witless when it rains. Plus, buying new rubber is intimidating for the unprepared: Tires appear identical. Each manufacturer claims all its tires are superlative in every area. All cost more than you’d budgeted, which was “nothing.” And newer vehicles require replacement components for their tire pressure monitoring system (TPMS).

But this process doesn’t have to be so painful. I hope these are simple tips to make the tire-buying experience a little better. (Mac Demere Jun 5, 2012)


What Does Community Mean To Us. Part III Of III

In Conclusion: Dave says it best: When he polls random students of  a college “community

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Dave by the Bell: What does community mean to you?

We use the word community a lot on the Appalachian State University campus, so we thought we’d ask what it means to our students.


  • Dave: Appalachian State University students answer the question, “What is ‘community’ to you?”

    Voice 1: “I’d say community to me is just a group of people who live and work together in a way that benefits everybody equally.”

    Voice 2: “I believe community is the people and cultures just coming together. Unity.”

    Voice 3: “To me, community is people interacting with each other peacefully in the same environment.”

    Voice 4: “Community is being able to greet somebody and go in a space and not feel alienated or impersonal.”

    Voice 5: “Community to me is a sense of belonging amongst like minded people.”

    Voice 6: “Community is a group of people living in the same area working towards a common goal.”

    Voice 7: “It’s people who come together because they believe in the same thing and they are passionate about the same thing, and they work together to make sure that thing happens. So, for me, that’s social justice.”

    Voice 8: “Community to me is a group of people that care about one another. They may be united over an issue like the LGTB Center that we’re in right now, or they may just be a group of friends. But it’s people that care about each other enough to create a system of love and support for one another.”

    Voice 9: “I think that community is a group of individuals that whether because they come from the same place or live in the same place or are working towards a common goal find it in themselves to work together and support each other.”

    Voice 10: “Community is a group of people who are together who are working towards a common goal who have the same beliefs and help each other out through the hard times.”

    Voice 11: “Community to me is a sense of support around you from a big group of people who are just welcoming and supportive and loving of you.”

    Voice 12: “I guess community to me is a sense of belonging and an organization…a team as well. Everyone has a collective task and a collective goal, trying to better themselves. Not only personally and individually, but as a group as well.”

    Voice 13: “This is a good question but I need to brainstorm.”

    Voice 14: “What is the question?”

    Voice 13: “‘What is community to you.’”

    Voice 14: “Oh. This is a community!”

    Voice 13: “This is a great community.”

    Voice 14: “Everyone just kind of works together and helps each other out, and it’s encouraging.”

    Voice 13: “Yeah, encouraging one another!”

    “That’s community.”

    “And challenging each other in a positive way. And supporting each other. Community.” (

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Quick Guide To Buying Tires, When You Don’t Know Anything About Tires!!! II Of III


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How to read a tire’s sidewall

The diagram below shows where you’ll find this information on a tire.

Note the code on the sample tire above is P195/60R16 85H. The table below shows what each abbreviation in the code means.

P Service Description

P = “passenger car”LT= “light truck”ST = “special trailer”T = “temporary”

195 Tire Width

Tire section width – distance from sidewall edge to sidewall edge. The higher the number, the wider the tire.

60 Aspect Ratio

Tire section height compared to its section width. Lower numbers mean a short sidewall with improved steering & handling.

R Internal Construction

R = radial construction

16 Rim Diameter

Wheel diameter, in inches, for which the tire was sized.

85 Load Index

Measurement of how much weight each tire is designed to support. The larger the number, the higher the load capacity.

H Speed Rating

Speed the tire is designed to run for long periods.S = 112 mphT = 118 mphU = 124 mph

H = 130 mph

V = 149 mph

Z = Over 149 mph

W = 168 mph

Y = 186 mph

(Y) = Over 186 mph

Another factor to consider in buying tires is tread-life warranty– an estimate based on the type of tire and the number of miles it can be expected to travel under normal driving conditions.

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Types of tires

Now that you know tire terminology, consider the type of tire best suited for you and your car.

Type of Tire Description Speed Ratings Tread-Wear Warranty (miles) Best For
All-season tires Cost-effective tires offer a smooth ride, long tread wear and adequate traction on dry and wet conditions None, S, T 40,000 – 100,000 Cars and minivans

Older cars & climates that rarely drop below freezing temps

Performance all-season tires Typically offer better handling and braking than regular all-season tires H, V 40,000 – 60,000 Cars & minivans

Newer cars

Ultra performance tires Provide good handling and steering in wet and dry conditions ZR, W, Y 30,000 – 40,000 Cars & minivans

Upscale sedans or sports cars

Summer tires The softer rubber provides maximum traction on dry and wet roads in warmer weather Cars & minivans

Warmer climates

All-terrain tires Best for paved roads and light-duty, off-road use S 40,000 – 60,000 Light trucks & SUVs

Fit for most weather conditions – good for SUVs & other 4-wheel drive cars

Winter tires Tread is designed for snow and ice; rubber can withstand freezing temps Q, S, T None Areas that experience wintry conditions
Performance winter tires Enhanced winter traction offers high-speed handling and higher levels of snow and ice grip Q & up None Areas that receive an increased amount of snow and ice

When selecting tires, consider:

  • Weather conditions you commonly drive in
  • The worst weather situations you would expect to face
  • Where you usually drive – city streets, highways, etc.
  • Your driving style


Always make sure you select tires that are appropriate based on your owner’s manual and your tire distributor’s recommendation.

Continue To III Of III

What Does Community Mean To Us. Part II Of III

In this big, wide world, we ask again:
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 What does “community” even mean? A definition attempt & conversation starter Fabian Pfortmüller

While shopping for groceries a few weeks ago, I picked up a pack of salad and flipped it around to learn about its origin. Immediately something caught my attention: my salad was inviting me to join its “Facebook community”.

If even my salad has / is a community, what does “community” even mean?!

“Community” has a definition problem

As someone who works with communities on a daily basis and has studied hundreds of them over the last couple of years, I sense a lot of confusion. The term is used as a catch-all phrase for anything that has to do with a collection of human beings, from the very tangible to the very abstract.

I see 2 problems:

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1) Most “communities” are not real communities

I get the sense that the term “community” is really hot in the advertising/marketing/sales/startup/event space, because it alludes to more than just a transactional customer-company relationship. But most of the “communities” I come across, are in my opinion not actual communities. I hear the word being used, when really the authors mean a series of monthly events, a Facebook page, a group of customers that has loyalty towards a specific brand, a yearly conference, all customers of an e-commerce brand, social media followers, everyone who uses Twitter, people who happen to vote the same way, etc.

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2) The dictionary definition is vague and outdated

Here is how the dictionary defines “community”:

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I think the traditional definition of community is outdated. It is mostly based on shared location: “a group of people living in the same place”. That’s what community used to be, historically. But for many of us, our village or neighborhood isn’t anymore our key definer of identity or fellowship. As this article in the Atlantic points out beautifully, we have shifted from, traditionally, being born into a community to, now, choosing our own communities and expressing our identities through them.

I think the traditional definition is missing a key piece. “A feeling of fellowship with others, as a result of sharing common attitudes, interests and goals”: this part comes closer to modern forms of communities. Everyone in it has something in common. However, I think it’s too broad and vague. I have so, so many attitudes, interests and goals that I share with other people. But that doesn’t mean yet that I’ll feel a sense of community with them. For that, it needs relationships. More on this piece below.

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We need to update what “community” means

With the traditional definition being somewhat outdated and the term being used broadly by marketers, brands, entrepreneurs, event organizers, social media managers etc. in so many ways, I think we are missing out on the true power that “real” communities can have.

We need to update what “community” means in today’s world. And maybe we’ll have to find ways to differentiate between different kinds of communities. As there is no singular figure of authority in this space, I imagine this will best happen as a series of conversations among community builders. To kick off this conversation, I offer an attempt at defining “community”:

Community = a group of people that care about each other and feel they belong together.Let’s take that apart:

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  • “A group of people”: in the end of the day, a community always exists of humans. That seems obvious at first, but I see a lot of use of the word that is dehumanized and abstract: “the marketing community”, “the international community”, “the St. Clarke’s Streets community”, the “AirBnB community”. In the end, we are talking about real humans with real lives, real stories, real hopes, real dreams.
  • “that care about each other”: this is in my opinion the absolute core of a community. The individuals in a group are not just random strangers, they have relationships with each other. They give a shit about each other. They care more about the people in this group than about the average person they meet on the street. This is where the magic of a community happens. When people care about each other, they develop trust. And trust unlocks collaboration, sharing, support, hope, safety and much more. While most organizations in the world optimize their performance towards external goals, communities optimize for trust.
  • “feel they belong”: communities address one of the most fundamental human needs: we want to be loved, we don’t want to be lonely and we want to know that we belong somewhere. Real communities give us this sense of home, this sense of family, this sense of “these are my peers”. This is my tribe, this is where I belong. In this group, I am being accepted for who I really am.
  • “together”: a community gives people a sense of shared identity. We are together. The sum is bigger than the individual parts. This shared identity matters, because it takes the group beyond individual, 1:1 relationships. It turns strangers into trusted peers through a proxy effect: even though I don’t know you, I trust you more than the average person because we are part of the same community, we share the same identity. Many of us express our interests, ambitions and goals through the people we spend time with — communities become part of our identity.

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What about a community having a common goal / purpose?I see a lot of community definitions that are a version of the following:A community = a group of people that care about the same goal.In my personal opinion, this definition does not qualify as a community, unless these people have trusted relationships with each other. Why? Because there are so many things in the world where people come together with a shared goal / purpose / attitudes / interests: project teams, companies, political movements, etc. They are groups of people that care about the same goal, but they are not communities.I argue we need a way to differentiate those goal driven channels from groups that are heavily relationship based aka communities.Why does this matter? It matters, because ultimately project teams, companies and political movements optimize for an external output (aka whatever their goal is). But communities, in my opinion, optimize for something else: the relationship and trust among themselves. I think the two entities have very different impact in the world.Communities, of course, can still have shared goals as well. One way to look at that is to differentiate between the internal purpose of a community (we take care of each other) and the external purpose (we have a collective goal). I believe that every community needs to have an internal purpose first to truly function as a community. Without trust and relationships, it becomes a project, an initiative, a movement. But maybe communities with internal purpose are powerful channels to have external purpose?How do YOU define “community”?I’d love for this to be a conversation starter and would LOVE to hear what “community” means to you. If you leave comments or message me, I’ll make sure to collect all the answers and report back. Thank you!

Continue to Part III Of III

Quick Guide To Buying Tires, When You Don’t Know Anything About Tires!!! I Of III

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Buying A New Tire After A Flat:

It was seven pm and Malinda finished her report and could finally go home, she was tired because she just pulled a twelve hour shift.  As she was leaving the company parking lot, she heard a funny sound, she thought to herself, “It must be my tires.”  She turned up the radio to try to relax and continued home.

As she entered the house her husband Jack said: Hey Baby, another long one, huh?  She replied:  Yeah, and not break for lunch or anything, you know how it goes, end of the month reports.  Her husband finished with “O.K. your food is in the microwave,”  “I tried to keep it warm.” She answered: “Thanks Baby”.  Getting her food from the microwave she said to herself, WOW This looks good but I’m too tired to eat.  So she took her shower an went to bed.

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The next morning she got a shower, brushed her teeth, a cup of coffee and off to work. As she pulled out of her space the car began to pull to the right and it started making noise, she got out the car and inspected it for damages, and she didn’t see any, maybe because it was too dark for her to notice?  she continued on her route to work the car continued to pull to the right but it started to make more noise and it was getting louder.  As she pulled into her parking space at the office, she got out the car and there it was, a flat tire.

Remembering she had “roadside assistance” she called and the mechanic and he was on his way, and with in thirty minutes her spare was on and she was “back in business.” However she need to get a new spare tire, and she didn’t know anything about tires. She said to herself, “Hey I can figure this out,” and went on the internet to this web site and learned a “crash course” on tires.

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The Ultimate Tire Buying Guide: How to Buy the Right Tires


Buying new tires can be a confusing chore. What do all those numbers mean? Should I go with winter tires or all-season? And, of course, how do I know when I need new ones?

Taking care of your tires and maintaining good driving habits can help extend the life of your tires, but eventually you’ll need a new set. That’s why we’ve put together this comprehensive tire buying guide with all the information you’ll need to help make an informed choice. The first order of business: Know when your tires need to be replaced.

Tire buying guide table of contents

  1. Do you need new tires?
  2. Choosing tires
  3. How to read a tire’s sidewall
  4. Types of tires
  5. Common tire questions

Do you need to buy new tires?

Vehicle manufacturers typically recommend that your tires be changed every six years, regardless of wear and tear. Check your owner’s manual to see what your car maker suggests.

Have a mechanic inspect your tires regularly for signs of wear or damage. You should also check them out regularly, as well. Look for the factors below:

  • Tread depth – Place a penny upside down into the treads or grooves. If you can clearly see Lincoln’s entire head, your treads are likely worn and it may be time to replace them.
  • Sidewall cracks – Check for cuts or deformations in the sidewalls. If you see any grooves, your tire could be on the verge of a leak.
  • Bulges or blisters – A noticeable bulge or blister could indicate a weak outer surface.
  • Vibration – Does your car vibrate noticeably when you’re driving? This could indicate problems now and potential danger down the road.

If you need new tires, buy the size and type specifically for your car. Mixing different tire types could not only cause damage, but could also be dangerous.

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Buying the right tires

Tire terminology you should know

On the sidewall (the outer and inner sides) of a tire, you’ll find the following information:

  • Tire Specs – Size, construction and speed rating. Speed rating is the approximate speed a tire can safely maintain over time. The higher the rating (A is the lowest and Y is the highest), the better the handling and control. However, a higher speed rating may result in a shorter tread life. Check with your carmaker for the proper speed-rated tire for your model.
  • Department of Transportation Safety Code – This code certifies the tire manufacturer meets U.S. Department of Transportation tire safety standards. It is followed by your tire’s ID number, plus information about where and when the tire was manufactured.
  • Uniform Tire Quality Grading (UTQG) – The testing method used to grade a tire’s tread wear, traction and temperature.
  • Icons – Features a tire’s unique benefits. For example, “M+S” means the tire meets the Rubber Manufacturers Association standards for mud and snow.

WOW!!! Rappers Are Making Snacks Now???

Spotlight: Rap Snacks CEO James Lindsay on Building a New Marketplace for Hip-Hop


Courtesy of Rap Snacks, Inc.
James Lindsay, CEO of Rap Snacks, Inc.

“I knew that I created a brand years ago that I could rebrand and make synonymous with what’s going on in today’s world.”

There’s been a lot of talk these days about hip-hop going pop. But what about going popcorn? Or potato chips, or cheese puffs for that matter? Rap Snacks CEO and majority owner James Lindsay is bringing some of the genre’s biggest stars to convenience stores around the country by putting their likenesses on bags of chips, each featuring their own specifically-designed flavors with an exercise in next-level branding that’ll have music fans licking their lips.

Lindsay originally launched the company in 1994 with a brand partnership with Master P, but things slowed down for Rap Snacks around 2011. But after spending years co-managing Meek Mill (a role he still holds), last year Lindsay rebranded and relaunched the business, sorting out previous issues with manufacturing and distribution and rolling out new flavors that included Migos‘ Sour Cream with a Dab of Ranch, which even got its own jingle from the superstar trio.

Now, in markets around the East Coast and Midwest (with plans to expand westward) there are packs of Fetty Wap‘s Honey Jalapeño, Boosie Badazz‘s Louisiana Heat, Fabolous‘ New York Deli Cheddar and Romeo Miller‘s Bar-B-Quin with My Honey chips — the only holdover from the old flavors, which Lindsay claims to be the first-ever honey barbecue chip, created when Miller was known as Lil Romeo. (Miller, Master P’s son, is a limited partner in the company.) And, as of Sunday, Lindsay — who designs the flavors himself — has added four more varieties to the Rap Snacks roster: Lil Yachty‘s Hot Cheese Fries and Hot Chili Pepper & Lime Crunchy Curls, Trina‘s Honey Jalapeño cheese puffs and Migos’ new White Cheddar with a Dab of Ranch Popcorn. The company even has Rap Snacks-branded vending machines that will be going out to the market soon, playing music videos by their various endorsers.

Tuma Basa (Global Head of Hip Hop, Spotify), Shana Barry (Experiential Manager Music and Entertainment, Anheuser-Busch InBev), Sacha Jenkins (CCO, Mass Appeal), Ethiopia Habtemariam (President, Motown Records), Andre Torres (VP, Urban Music, UMG/UME) during the panel about "Is your brand prepared for a hip-hop future seminar?" for Advertising Week New York 2017.


Universal Music, Mass Appeal, Spotify Execs Talk Branding In a Hip-Hop World at NYC’s Advertising Week

Lindsay says it’s the years spent working with Meek Mill where he saw changes in the music industry that signaled the time was right to bring Rap Snacks back. “I just noticed that with the internet these kids were really into items that were approved by the artists and I knew that I created a brand years ago that I could rebrand and make synonymous with what’s going on in today’s world,” he says. “Social media has played a big part in the resurgence of Rap Snacks, because people knew about it but everybody didn’t know about it.”

As far as the business goes, Lindsay says each flavor is a partnership with the artist. “I told these guys, ‘You make what I make,'” he says. “The new version of Rap Snacks is something just to teach these guys the power of their brand. Years ago they needed a lot of these big companies to pay them to do X, Y and Z, now they’re becoming the brand where they can sell through all their social media followers and they don’t really need those big companies anymore. They can make a lot of money just promoting their own brand.”

And, maybe in this case, their own chips too.

(L-R) Lil Yachty's Hot Chili Pepper & Lime Crunchy Curls, Trina's Honey Jalapeño Cheese Puffs and Migos' new White Cheddar with a Dab of Ranch Popcorn
Courtesy of Rap Snacks, Inc.
(L-R) Lil Yachty’s Hot Chili Pepper & Lime Crunchy Curls, Trina’s Honey Jalapeño Cheese Puffs and Migos’ new White Cheddar with a Dab of Ranch Popcorn


When you’re coming up make sure you focus on something that you really love to do. Do your research, be innovative and outwork everybody.

My big break came two years ago, when we relaunched Rap Snacks, because social media had caught up with the Rap Snacks brand. The Migos’ Rap Snacks jingle was the breaking point.

Dealing with musicians is very different because you have to learn how to think like they think. A lot of times they are in a more creative space when it comes to business. You have to learn how to meet them in the middle in order to build relationships and get the job done.

When I strategize I try to focus on the present and the future of how I am looking to move my business forward. A part of strategizing is out-of-the-box thinking. It’s called the surprise effect… People don’t see you coming.

I’ve learned to move in silence. I’ve learned to also be patient and be very strategic about how you move.

The best advice I’ve received is to do you… Be you, believe in your talents and bet on yourself instead of other people.

Spotlight is a new series that aims to highlight those in the music business making innovative or creative moves, or who are succeeding in behind-the-scenes or under-the-radar roles. For submissions for the series, please contact