Listening to high school students coming into a classroom: you hear “this room stinks” and “this room smells like feet and corn chips.”
We constantly hear people talking about smells weather bad smells or good smells, even when your reading dating site profiles they say: “want a person that’s nice kind and smells clean.” we are obsessed with the smell of clean, and the idea of clean and we don’t have any idea of what actually clean is.
“In her new book, The Dirt on Clean: An Unsanitized History, Katherine Ashenburg looks at the fascinating history of cleanliness — or the lack thereof — and how humans’ obsession with hygiene has led to today’s over sanitized world.”
Let’s see when and where this obsession started, according to Katherine Ashenburg: “Oddly enough it was the civil war that got America into being clean. Fredrick Law Olmsted, had proved that simple soap and water could significantly reduce military mortality rates and by the end of the war, cleanliness was patriotic, progressive, and distinctively American.”
The Civil war started the cleanliness ball going but it took advertisement to keep the ball rolling: Enter James Gamble of famously known P&G:(Proctor & Gamble): creater soaps surprisingly the soap he created became a household word, when it was invented it was such a hit that:
“(P&G) devoted $11,000 to an advertising budget for this one product”
The soap is none other than “IVORY” which name came from:
“45th Psalm in the Bible, When he reached verse eight, Harley was inspired:” by these words,
“All thy garments smell of myrrh, and aloes, and cassia, out of ivory palaces, whereby they have made thee glad.”
And the clean obsession was born and at the helm was advertisement!!!
Katherine Ashenburg put it this way: “Americans are obsessed with odor and washing, Ashenburg writes. Magazine ads from the 1930s warned women that they could be spinsters forever if they had body odor. Today the market is full of products to keep Americans germ-free, including padded covers designed to keep babies’ hands off germ-laden supermarket carts” and Ivory soap advertisement was born.
advertising agencies didn’t just promote body odor it move on to other odiferous areas like the mouth!!!
In comes Listerine:
“How Listerine Made Americans Terrified of Bad Breath -There’s a reason why Listerine is so nasty—it wasn’t originally meant to go in your mouth. When Joseph Lawrence invented the alcohol-based liquid in 1879, he created it as disinfectant for surgery.”
The advertisement was:
“Bad breath I mean halitosis was secretly holding you back, and only Listerine could fix it.”
Bad breath wasn’t really a thing people worried about until Listerine was invented, and same with body odor and the invention of deodorant; in fact, the Association of American Soap and Glycerine Producers created something called the Cleanliness Institute in 1927 as a way for Big Soap to make people feel real self-conscious about their hygiene. Imagine that, the beauty industry manufacturing problems just to profit off of people’s insecurities…
“The average American’s daily hygiene ritual would seem unusual—nay, obsessive—to our forebears a hundred years ago. From mouthwash to deodorant, most of our hygiene products were invented in the past century. To sell them, the advertising industry had to create pseudoscientific maladies like “bad breath” and “body odor.”
And we got rid of the bad smells we had to replace them good smells, like fruit smells, flower smells. And “Who doesn’t like the smell of fresh apple pie???” So we made a market for this, a place that creates, investigates and researchers “smells”
If you have the need to know” what smells clean,” you can ask “Suzanne McCormick, she is method’s senior director of fragrance and she once was asked, “do scent preferences change with age?” and she said “not exactly. Apparently, all fragrance selection is personal, made up of memory connections whereby smell becomes like a photograph for your nose. So what ever your age, you’re going to pick smells that remind you of good memories that made you feel happy/safe/good”
She continues: “Our fragrances start with the hook of a recognisable natural note, such as flowers or citrus, not ammonia or bleach. All of them smell gorgeous, evoke a different atmosphere and help to keep your home smelling natural, not of synthetic cleaning products which are often full of harmful toxins’.”
Moreover: “Cleaning products, perfumes, deodorants, fragrant candles, incense, urinal and towlet, smell goods and home odor fragrances. Outselling meat and food in America!!!” because we trust the smell of everything and most of these smell are manufactured and fabricated in a laboratory. And this is where the train goes off the track, because there is a down side to all this cleaning and smelling clean obsession!!!
The Downfall of this Obsession
We start to think, “hey, if cleaning is healthy than being extra clean should be more healthy” So every chance you get you go “Stepping into a hot, steamy shower every day isn’t just comforting — it also seems like the proper adult thing to do” However “Daily washing is not necessary for most people,” dermatologist Dr. Tsippora Shainhouse says. “It washes off natural oils, and leaves skin dry and at risk for irritation.” She recommends showering every other day. “This will help to rinse off dead skin cells and grease, as well as superficial bacteria and yeasts, which can lead to body odor, acne-type flares, and rashes in some people,”
And after a good shower need some deodorant maybe an antiperspirant but remember: “antiperspirants containing aluminum may cause gene instability in breast tissue, not to mention the neurotoxic effects associated with the metal generally. Parabens and phthalates, chemical ingredients both frequently found in deodorant, can also disrupt your hormones”
Also brusing teeth to much: Do you know?: “Acid naturally erodes enamel, and brushing can push the acid further into your teeth. It’s best to stick to the twice-a-day rule”
“Besides, disinfectant cleaner is usually unnecessary for everyday cleaning, according to the Environmental Working Group, and could trigger asthma and other allergies.”
There is a financial price too pay also
“Taking your hygiene a little too seriously can actually be harmful, not to mention expensive –”
Body and face soap is a $3.1 billion industry annually, according to Nielsen, and the US Census Bureau reports people spend $4.3 billion on shampoo a year.
The same can also be said for hand sanitizer, which promises to zap all those nasty, disease-causing germs people had never really worried about until the last 20 years or so. Since it became a soccer-mom staple in the late-’90s, hand sanitizer sales have shot up to $118 million a year,
The addage “cleanliness is next to Godliness.” comes to mind however in its inception, America didn’t try to clean to get closer to God but to help soldiers and combat early mortality, Then we made products, that help the country live longer, however in the pursuit of making new and more products we found out we can make more money by advertisement and even more money with deceptive adverisement. So instead of making a product to help people we lied to sell products and promote fear. Losing the original purpose of soap to get people clean!!!
“Deceptive ads harm consumers by causing them to have false beliefs about the nature of the products being advertised and thereby causing them to make different purchasing decisions than they would have made otherwise (and purchase things unsuitable for their needs…!!!”
(This is the definition of deceptive ads and it is the exact process of selling “clean!!!”)